App Store ASO
Score Checker
Get a transparent ASO score (0-100) for any iOS app with clear explanations and actionable suggestions. No black boxes, no jargon.
What is ASO (App Store Optimization)?
ASO is the process of optimizing your iOS app listing to rank higher in App Store search results and convert more visitors into downloads. Think of it as SEO for mobile apps.
Key factors include your title, subtitle, keywords,description, screenshots, ratings, and reviews.
How We Calculate Your Score
Title (20 pts)
We check if your title is within the 30-char limit, contains descriptive keywords, and avoids generic phrases.
Subtitle (20 pts)
We analyze character utilization, keyword presence, and whether you're wasting space on marketing fluff.
Description (20 pts)
We look at length, keyword density, structure (bullets, paragraphs), and whether the first paragraph hooks users.
Keyword Coverage (20 pts)
We extract keywords from real user reviews and check if they appear in your listing. This reveals what users actually search for.
Review Health (20 pts)
We analyze your rating, rating count, recent trends, and scan for negative keywords like "crash", "bug", or "expensive".
Our Difference
Unlike black-box tools, we show exactly why each score was given. No mysterious algorithms, no hidden factors.
Understanding Your Score
Major improvements needed
Several areas to optimize
Solid foundation, minor tweaks
Well-optimized listing
Important: What This Score Is (and Isn't)
- ✓This is a heuristic-based score using industry best practices
- ✓It analyzes publicly available metadata and reviews
- ✓It provides actionable, transparent feedback
- ✗This is NOT Apple's official ranking algorithm
- ✗A high score does NOT guarantee top rankings
- ✗We cannot analyze hidden keyword fields or private metrics
Apple's actual ranking algorithm considers many factors including downloads, engagement, retention, and more. Use this tool as a starting point, not as a definitive ranking predictor.
FAQ
Frequently Asked Questions
An ASO score is a metric that estimates how well-optimized your app listing is for App Store search and discovery. Our score ranges from 0-100 and is based on 5 key factors: title optimization, subtitle optimization, description quality, keyword coverage from reviews, and review health signals.
No. This is an independent, heuristic-based score created by FeaturePulse. Apple does not publish their ranking algorithm, and no third-party tool can know exactly how Apple ranks apps. Our score is based on industry best practices and publicly observable data.
Focus on the specific suggestions provided for each category. Common improvements include: using the full 30-character title limit with descriptive keywords, adding a keyword-rich subtitle, structuring your description with bullets and paragraphs, incorporating keywords that users mention in reviews, and maintaining a high rating by addressing user complaints.
Reviews contain the actual language your users use to describe your app. If users consistently mention features or problems using specific words that aren't in your listing, you're likely missing valuable search traffic. This analysis helps bridge the gap between your marketing copy and user vocabulary.
Yes! 100% free, no signup required, no hidden costs. We built this to help the iOS developer community. If you find it valuable, check out FeaturePulse for ongoing ASO and feedback monitoring.
We analyze recent reviews from major App Store regions (US, UK, Canada, Australia, etc.). For apps with few reviews, the keyword coverage score may be less accurate. We clearly indicate when there's insufficient data for meaningful analysis.
Absolutely! This is a great way to see what keywords competitors are targeting (or missing) and identify opportunities for your own app listing.
The 100-character keyword field in App Store Connect is not publicly visible - only the app developer can see it. We can only analyze public metadata: title, subtitle, description, and reviews.
Want Continuous ASO & Feedback Tracking?
FeaturePulse automatically monitors your App Store reviews, extracts feature requests with AI, and helps you build what users actually want. Turn reviews into your product roadmap.