Why User Segmentation Matters
A vote from someone who uses your app daily is fundamentally different from a vote from someone who opened it once. Without engagement tracking, you're treating all votes equally — and that leads to wrong prioritization.
Defining Power Users
Power users are your most engaged customers — typically those with 20+ sessions per month. They know your app deeply, their feedback is informed, and they're your best advocates. Features they request will likely benefit your entire user base.
The Ghost User Problem
Ghost users pay for your app but rarely use it. They're at high risk of churning. When a ghost user requests a feature, it's often the one thing that would make them actually engage. Addressing their needs can reduce churn significantly.
Implementing Engagement Tracking
Add one line of code to track user sessions. FeaturePulse automatically categorizes users as power users, regular users, or ghost users. Filter feature requests by user type to make better decisions.