Understanding Why Users Churn
Most users don't churn because your app is bad — they churn because it doesn't solve their specific problem. Feature requests are direct signals telling you exactly what's missing. Ignoring them is ignoring the path to retention.
Feature Requests as Churn Signals
When a paying user submits a feature request, they're telling you what they need to stay. Combined with engagement tracking, you can identify which requests come from users at risk of leaving.
Closing the Feedback Loop
FeaturePulse notifies users when their requested features ship. This simple act shows customers you're listening, dramatically improving retention. Users who feel heard stay longer.
Users who receive a "your feature shipped" notification have 3x higher retention rates than those who don't.
Prioritizing for Retention
Combine MRR tracking with engagement data to prioritize features that will have the biggest retention impact. Focus on requests from paying customers who are showing signs of disengagement.